WE BELIEVE |
INSPIRED PURPOSE MAKES THE BEST PUBLIC IMAGE! |
Public Image Works is a method that helps good people promote their great work!
Let’s face it… communications and "branding & marketing” can feel daunting – or icky – or both (yeah, definitely both!).
But, what about sharing your true identity? Telling a cool story? Honestly engaging people through your passionate ideas and creative work? Sounds better, right? The good news is that it IS better. All of those authentic approaches have been proven to be a much better way to “promote” after all. Win/Win!
It’s not what you’ve been told, so you may not feel comfortable creating and sharing your genuine Public Image. You don’t have to be something you’re not or sacrifice your values just to promote your work. Together we can help you take the guesswork out of communications and make it less daunting (and/or icky :-).
But, what about sharing your true identity? Telling a cool story? Honestly engaging people through your passionate ideas and creative work? Sounds better, right? The good news is that it IS better. All of those authentic approaches have been proven to be a much better way to “promote” after all. Win/Win!
It’s not what you’ve been told, so you may not feel comfortable creating and sharing your genuine Public Image. You don’t have to be something you’re not or sacrifice your values just to promote your work. Together we can help you take the guesswork out of communications and make it less daunting (and/or icky :-).
WHAT IS A PUBLIC IMAGE?
Really good communication and promotion is much more than just “branding & marketing.” A strong Public Image includes:
The Works
Whether you need a fast-track or hands-on help getting the work done, Public Image Works follows a path that connects it all together.
- Learn best practices
- Use tools
- Do hands-on work
- Build skills to manage it all
You can do it!
Along the way, you'll increase skills and capacity to:
- Confidently tell your story and invite others to join you on your path
- Develop communications infrastructure so you can do your work and not worry about or reinvent the wheel every time they create communications & promote
- Build your capacity in the best practices/tools/technology of communications & promotion
- Solidify, strengthen and package your authentic Identity as a reflection of your Purpose/Vision/Mission
- Lay the groundwork to meaningfully engaging your audiences to progressively grow a sustainable community that supports your Purpose/Vision/Mission
STEP BY STEP
Public Image Works Programs At-A-Glance
The simplest way to start: Jump Start Workshop
WHAT'S COVERED |
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Personalized Online Hub of Materials & Tools* + Weekly Check-In |
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Kick Off Webinar: Public Image Works 101 |
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Webinar: Identity Best Practices |
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Meeting: Action Plan Clarity & Identity Review |
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√ w/Stakeholders |
√ w/Stakeholders |
Assessment Brief |
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Work: Message Identity Catalog |
√ in collaboration |
√ in collaboration |
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Work: Visual Identity Catalog |
√ in collaboration |
√ in collaboration |
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Work: Experiential Identity Catalog |
√ in collaboration |
√ in collaboration |
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Ambassador Workshop: Delivering the Message |
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Webinar/Discovery: Communications/Promotion Best Practices & Foundation |
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Work: Promotion Strategy |
√ in collaboration |
√ in collaboration |
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Webinar: Storytelling in the 21st Century |
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Webinar/Discovery: Social Media Best Practices |
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Work: Social Media Strategy |
part of Promo Plan above |
part of Promo Plan above |
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Webinar/Discovery: Engagement Best Practices |
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Webinar/Work Session: Engagement Mapping & the “Now 25” |
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Work: Managing It All The Public Image Plan |
√ in collaboration |
√ in collaboration |
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Wrap Up/Webinar: Ready Checklist |
√ in collaboration |
√ in collaboration |
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Work: Activate & Implement the Plan |
You run with it |
You run with it |
You run with it |
√ We do it for 9 mos. |
Follow Up Check-In: 1 month & 6 months |
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TOTAL COST** |
$1200 |
$2400 |
$3600 |
$12,000 ($1,000/month) |
Not sure? Check out the Jump Start Workshop.
Multiple groups, a la carte and "custom combo" are also available. Please contact us below to discuss what would help the most.
Multiple groups, a la carte and "custom combo" are also available. Please contact us below to discuss what would help the most.
* Every personalized online hub of materials & tools is unique. It will be "command central" for your Public Image. You will have access to it during the program and forever after! You will be able to download it and share it however you need to.
** The cost varies from direct 1-on-1 experience to Group program of 5 at a time. Public Image Works program costs are paid in monthly installments. Discounts available for advance payments.
** The cost varies from direct 1-on-1 experience to Group program of 5 at a time. Public Image Works program costs are paid in monthly installments. Discounts available for advance payments.
