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PUBLIC IMAGE WORKS
  • Jump Start Workshop
  • 3-Month Fast-Track
  • 6 & 9-Month Programs
    • 6-Month Program
    • 9-Month w/Stakeholders
  • 12-Month w/Activation
  • Impact Examples
  • Jump Start Workshop
  • 3-Month Fast-Track
  • 6 & 9-Month Programs
    • 6-Month Program
    • 9-Month w/Stakeholders
  • 12-Month w/Activation
  • Impact Examples

WE BELIEVE

INSPIRED PURPOSE MAKES THE BEST PUBLIC IMAGE!

Public Image Works is a method that helps good people promote their great work!

Let’s face it… communications and "branding & marketing” can feel daunting – or icky – or both (yeah, definitely both!).

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But, what about sharing your true identity? Telling a cool story? Honestly engaging people through your passionate ideas and creative work? Sounds better, right? The good news is that it IS better. All of those authentic approaches have been proven to be a much better way to “promote” after all. Win/Win!

​It’s not what you’ve been told, so you may not know how to create and share your genuine Public Image. You don’t have to be something you’re not or sacrifice your values just to promote your work. Together we can help you take the guesswork out of communications and make it less daunting (and/or icky :-). 

WHAT IS A PUBLIC IMAGE?

Really good communication and promotion is much more than just “branding & marketing.” A strong Public Image includes:
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The Works

Whether you need a fast-track or hands-on help getting the work done, Public Image Works follows a path that connects it all together.
  • Learn best practices
  • Use tools
  • Do hands-on work
  • Build skills to manage it all

You can do it!

Along the way, you'll increase skills and capacity to:
  • Confidently tell your story and invite others to join you on your path
  • Develop communications infrastructure so you can do your work and not worry about or reinvent the wheel every time they create communications & promote
  • Build your capacity in the best practices/tools/technology of communications & promotion
  • Solidify, strengthen and package your authentic Identity as a reflection of your Purpose/Vision/Mission
  • Lay the groundwork to meaningfully engaging your audiences to progressively grow a sustainable community that supports your Purpose/Vision/Mission

STEP BY STEP

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Would you like to learn more? Let's talk!

Public Image Works Programs At-A-Glance

 The simplest way to start: Jump Start Workshop
WHAT'S COVERED
3-Month
Fast-Track
​(the details)
6-Month
​Program
​​(the details)
9-Month
​w/Stakeholders
​​(the details)
12-Month 
​w/Activation
​​(the details)
Personalized Online Hub of Materials & Tools*
​+ Weekly Check-In
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Kick Off Webinar:
​Public Image Works 101
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​Webinar: Identity
​Best Practices

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Meeting: Action Plan Clarity & Identity Review
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w/Stakeholders
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w/Stakeholders
​Assessment Brief
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Work: Message Identity Catalog
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​in collaboration
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​in collaboration
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Work: Visual Identity Catalog
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​in collaboration
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​in collaboration
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​Work: Experiential Identity Catalog
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​in collaboration
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​in collaboration
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​Ambassador Workshop: Delivering the Message

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Webinar/Discovery: Communications/Promotion Best Practices & Foundation
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Work: Promotion Strategy
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​in collaboration
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in collaboration
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Webinar: Storytelling in the 21st Century

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​Webinar/Discovery: Social Media Best Practices

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​Work: Social Media Strategy
part of Promo Plan above
part of Promo Plan above
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​Webinar/Discovery: Engagement Best Practices
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​Webinar/Work Session: Engagement Mapping & the “Now 25”


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​Work: Managing It All
​The Public Image Plan
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​in collaboration
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​in collaboration
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​Wrap Up/Webinar:
​Ready Checklist
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​in collaboration
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​in collaboration
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Work: Activate &
​Implement the Plan
You run with it
You run with it
You run with it
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​We do it for 9 mos.
Follow Up Check-In:
​1 month & 6 months
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​TOTAL COST**
$1200
$2400
$3600 
$12,000 ($1,000/month)
Not sure? Check out the Jump Start Workshop.
Multiple groups, a la carte and "custom combo" are also available. Please contact us below to discuss what would help the most.
* Every personalized online hub of materials & tools is unique. It will be "command central" for your Public Image. You will have access to it during the program and forever after! You will be able to download it and share it however you need to.

** The cost varies from direct 1-on-1 experience to Group program of 5 at a time. Public Image Works program costs are paid in monthly installments. Discounts available for advance payments.

    Tell Me More!

    Let us know what's sparking interest and we'll get in touch right away!
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Public Image Works was developed by Social Impact Studios to combine community engagement principles with the best promotional practices that don’t sacrifice values and a commitment to social issues.
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Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.