WHO WAS THIS CREATED FOR?
Purpose-driven Organizations/Businesses who need hands-on support as well as capacity-building in communications & promotion.
WHAT ARE THE EXPECTED RESULTS?
Organization/Business will be fully empowered and excited to leverage communications & promotion to activate their Mission/Purpose. They will:
- Confidently tell your story and invite others to join you on your path
- Develop communications infrastructure so you can do your work and not worry about or reinvent the wheel every time you create communications & promote
- Build your capacity in the best practices/tools/technology of communications & promotion
- Solidify, strengthen and package your authentic Identity as a reflection of your Purpose, Vision & Mission
- Meaningfully engage all audiences to progressively grow a sustainable community that supports your Purpose, Vision & Mission
- Increase your Public Image presence (based on specific goals) through a direct activation project that we help you do
- Learn about the power of design as a tool for self-determination
HOW IS THIS LEVEL DIFFERENT THAN OTHERS?
- 12-Month w/Activation is a combination of capacity-building and hands-on expertise with the work involved. This is a comprehensive way to get stuff done, learn best practices and lay a foundation that can be followed moving forward.
- Social Impact Studios will run your Public Image Plan for 9 months after initial set up.
- This level breaks out the best practices into more granular parts.
HOW DOES IT WORK?
Year-long Public Image Works projects are part development, part design and part activation
Social Impact Studios (SIS) will work on parts of your Public Image. Here are the steps we’ll take to help you plan and activate strong communication and promotion of your work:
All Public Image Works Programs include:
STEP 1: DISCOVERY
#1 Kick Off Meeting/Webinar: Public Image Works 101
This is a time to review all of the components and our game plan for this work together. We'll review the
theory, best practices and the core tools so everybody is on the same page and ready to roll.
#2 Webinar/Discovery: Identity Best Practices
We’ll review what goes into a strong “Identity” (also known as “Brand”) and lay the groundwork for developing or enhancing yours. An Identity is a combination of Message, Visuals and the Experience audiences have when hearing your story.
STEP 2: CLARITY
#3 Meeting: Action Plan Clarity
SIS will lead a review of the following:
#4 Meetings: Identity Assessment
#5 Assessment Brief
SIS will create a full report & recommendation from the assessment work we did in #4.
STEP 3: AUTHENTIC IDENTITY RESOURCES
#6 Work: Message Identity Catalog
SIS will create your “Message Catalog” - a collection of language that is used to tell your story from one-line conversation starters, to promotional copy, to full-length story for media release – and everything in between. Message Catalogs take 1 month to develop from start to finish, with as many drafts needed to finalize everything.
#7 Work: Visual Identity Catalog
SIS will create your “Visual ID Catalog” - a collection of elements that tell your story visually. The Visual ID Catalog can include: logo, overall “look & feel,” graphics style, photo & video presentation style, social media graphics, e-cards, promotional material style. The design process includes: concepts, mood boards and unlimited drafting within a 2 month timeframe to complete.
#8 Work: Experience Identity Catalog
SIS will create your “Experience ID Catalog” - a “Style Guide” for your Identity and framework for your collateral material. The Experience ID Catalog can include: core collateral promotional material, interactive design and website design (not including build-out/programming see below for add-on costs). The design process includes: design direction and unlimited drafting within a 1 month timeframe to complete and must come after Visual ID Catalog is complete.
#9 Workshop: Message for Ambassadors
Designing your Message is a first step. After that, you need to prep for delivery. As in all things, practice makes perfect. DfSI will lead a first Ambassador Workshop to help you and key stakeholders get familiar and comfortable with the Message Catalog and delivery methods.
STEP 4: VIBRANT PROMOTION
#10 Webinar/Discovery: Communications/Promotion Best Practices & Foundation
We’ll review what makes good communication and what goes into vibrant “Promotion” (also known as “Marketing”). We’ll lay the foundation for your overall approach to Communications that will include establishing goals, strategy, tactics, outlets, budget and timeline - including social media.
#11 Work: Communicatons/Promotion Strategy
SIS will create your Promotion Strategy based on the results of the discovery in #9. The process includes: initial recommended approach and unlimited drafting within a 1 month timeframe to complete. This will be a “living” Strategy for weekly assessment and adjustment based on impact.
#12 Webinar: Storytelling in the 21st Century
We’ll review timeless elements of storytelling and how they get delivered most effectively in today’s media-heavy times.
#13 Webinar/Discovery: Social Media Best Practices
We’ll review the sometimes daunting world of social media, looking at the top outlets and best practices to get the most out of each to reach the audiences identified and in relation to your goals.
#14 Work: Social Media Strategy
SIS will create your “Social Media Strategy” based on the results of the discovery in #13. The process includes: initial recommended approach and unlimited drafting within a 2-week timeframe to complete.
STEP 5: MEANINGFUL ENGAGEMENT
#15 Webinar/Discovery: Engagement Practices
Promotion is about pushing out information. Engagement is about bringing people into your work. We’ll review how to link the two together for a more effective circular approach. We’ll review the conditions needed for meaningful engagement and lay the groundwork for your own “Engagement Ecosystem.”
#16 Webinar/Work Session: Engagement Mapping & the “Now 25”
The best Engagement is still through relationships and word of mouth. DfSI will recommend and build a practice for pro-actively manage ongoing engagement work, working with your existing database system or suggesting one if you don’t have one (not including build-out/programming or data porting - see below for add on costs). We will introduce you to the “Now 25” method for planning and tracking high-level relationship building that DfSI will use to keep engagement moving and managed.
STEP 6: YOUR PUBLIC IMAGE PLAN
#17 Work: Managing It All - The Public Image Plan
This is where we bring it all together to go public and/or launch a campaign:
STEP 7: ACTIVATE!
#18 Work: Activate & Implement the Plan
SIS will manage and implement the plan for the duration of the 12 months - managing the details, modeling best practices, and assessing & tweaking the plan for best results. After the 12 month program completes, you’ll have everything you need to continue to manage your Public Image on your own - or you can opt to continue working with SIS to implement the plan with you.
$12,000 including materials/hosting
Public Image Works program costs can be paid in installments.
Discounts available for advance payments.
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About Social Impact Studios
Since 1996, the people at Social Impact Studios have combined artistry & activism to engage people in important social issues and culture. We believe positive, proactive messages should get more attention than anything else. Through the lens of art, history and culture, Social Impact Studios is a place where creative activists collaborate, learn and do the work. From concept to the material, we create action plans, visuals, messages and moving grassroots experiences to make a better world – together.
All Public Image Works Programs include:
- Personalized Online Hub with Materials & Tools.*
- Weekly Check-Ins (either by e-mail or as one of the steps below based on schedule)
STEP 1: DISCOVERY
#1 Kick Off Meeting/Webinar: Public Image Works 101
This is a time to review all of the components and our game plan for this work together. We'll review the
theory, best practices and the core tools so everybody is on the same page and ready to roll.
#2 Webinar/Discovery: Identity Best Practices
We’ll review what goes into a strong “Identity” (also known as “Brand”) and lay the groundwork for developing or enhancing yours. An Identity is a combination of Message, Visuals and the Experience audiences have when hearing your story.
STEP 2: CLARITY
#3 Meeting: Action Plan Clarity
SIS will lead a review of the following:
- Action Plan Clarity - What are you trying to do? What is your strategy?
#4 Meetings: Identity Assessment
- Identity Review
- Core Elements such as Vision, Mission, Values & Vibe
- Audience Mapping
- "The Match Up" - does your internal understanding match your external Identity?
#5 Assessment Brief
SIS will create a full report & recommendation from the assessment work we did in #4.
STEP 3: AUTHENTIC IDENTITY RESOURCES
#6 Work: Message Identity Catalog
SIS will create your “Message Catalog” - a collection of language that is used to tell your story from one-line conversation starters, to promotional copy, to full-length story for media release – and everything in between. Message Catalogs take 1 month to develop from start to finish, with as many drafts needed to finalize everything.
#7 Work: Visual Identity Catalog
SIS will create your “Visual ID Catalog” - a collection of elements that tell your story visually. The Visual ID Catalog can include: logo, overall “look & feel,” graphics style, photo & video presentation style, social media graphics, e-cards, promotional material style. The design process includes: concepts, mood boards and unlimited drafting within a 2 month timeframe to complete.
#8 Work: Experience Identity Catalog
SIS will create your “Experience ID Catalog” - a “Style Guide” for your Identity and framework for your collateral material. The Experience ID Catalog can include: core collateral promotional material, interactive design and website design (not including build-out/programming see below for add-on costs). The design process includes: design direction and unlimited drafting within a 1 month timeframe to complete and must come after Visual ID Catalog is complete.
#9 Workshop: Message for Ambassadors
Designing your Message is a first step. After that, you need to prep for delivery. As in all things, practice makes perfect. DfSI will lead a first Ambassador Workshop to help you and key stakeholders get familiar and comfortable with the Message Catalog and delivery methods.
STEP 4: VIBRANT PROMOTION
#10 Webinar/Discovery: Communications/Promotion Best Practices & Foundation
We’ll review what makes good communication and what goes into vibrant “Promotion” (also known as “Marketing”). We’ll lay the foundation for your overall approach to Communications that will include establishing goals, strategy, tactics, outlets, budget and timeline - including social media.
#11 Work: Communicatons/Promotion Strategy
SIS will create your Promotion Strategy based on the results of the discovery in #9. The process includes: initial recommended approach and unlimited drafting within a 1 month timeframe to complete. This will be a “living” Strategy for weekly assessment and adjustment based on impact.
#12 Webinar: Storytelling in the 21st Century
We’ll review timeless elements of storytelling and how they get delivered most effectively in today’s media-heavy times.
#13 Webinar/Discovery: Social Media Best Practices
We’ll review the sometimes daunting world of social media, looking at the top outlets and best practices to get the most out of each to reach the audiences identified and in relation to your goals.
#14 Work: Social Media Strategy
SIS will create your “Social Media Strategy” based on the results of the discovery in #13. The process includes: initial recommended approach and unlimited drafting within a 2-week timeframe to complete.
STEP 5: MEANINGFUL ENGAGEMENT
#15 Webinar/Discovery: Engagement Practices
Promotion is about pushing out information. Engagement is about bringing people into your work. We’ll review how to link the two together for a more effective circular approach. We’ll review the conditions needed for meaningful engagement and lay the groundwork for your own “Engagement Ecosystem.”
#16 Webinar/Work Session: Engagement Mapping & the “Now 25”
The best Engagement is still through relationships and word of mouth. DfSI will recommend and build a practice for pro-actively manage ongoing engagement work, working with your existing database system or suggesting one if you don’t have one (not including build-out/programming or data porting - see below for add on costs). We will introduce you to the “Now 25” method for planning and tracking high-level relationship building that DfSI will use to keep engagement moving and managed.
STEP 6: YOUR PUBLIC IMAGE PLAN
#17 Work: Managing It All - The Public Image Plan
This is where we bring it all together to go public and/or launch a campaign:
- 12 Month Annual Timeline
- Editorial Content Development Strategy
- Creative Assets Design Planning
- Budget/Cost Tracking
- Analytics Strategy
- Assessment & Tweaking Process
STEP 7: ACTIVATE!
#18 Work: Activate & Implement the Plan
SIS will manage and implement the plan for the duration of the 12 months - managing the details, modeling best practices, and assessing & tweaking the plan for best results. After the 12 month program completes, you’ll have everything you need to continue to manage your Public Image on your own - or you can opt to continue working with SIS to implement the plan with you.
$12,000 including materials/hosting
Public Image Works program costs can be paid in installments.
Discounts available for advance payments.
----
About Social Impact Studios
Since 1996, the people at Social Impact Studios have combined artistry & activism to engage people in important social issues and culture. We believe positive, proactive messages should get more attention than anything else. Through the lens of art, history and culture, Social Impact Studios is a place where creative activists collaborate, learn and do the work. From concept to the material, we create action plans, visuals, messages and moving grassroots experiences to make a better world – together.
