WHO WAS THIS CREATED FOR?
Purpose-driven Organizations/Businesses/Independent Creators who need to build their capacity and lay a solid foundation for communications & promotion.
WHAT ARE THE EXPECTED RESULTS?
Organization/Business/Independent Creator will be fully empowered and excited to leverage communications & promotion to activate their Mission/Purpose. You will:
- Confidently tell your story and invite others to join you on your path
- Develop communications infrastructure so you can do your work and not worry about or reinvent the wheel every time you create communications & promote
- Build you capacity in the best practices/tools/technology of communications & promotion
- Solidify, strengthen and package your authentic Identity as a reflection of your Purpose, Vision & Mission
- Meaningfully engage all audiences to progressively grow a sustainable community that supports your Purpose/Vision/Mission
- Learn about the power of design as a tool for self-determination
HOW IS THIS LEVEL DIFFERENT FROM OTHER OPTIONS?
- This is the core program where participants get time to build a foundation while learning about best practices and applying hands-on practice with tools.
- This program breaks out the best practices into more granular parts.
HOW DOES IT WORK?
The half-year Public Image Works program gives you everything you need to have tangible creative assets and a plan that takes the guesswork out of communications.
Social Impact Studios (SIS) will work on parts of your Public Image with you. Here are the steps we’ll take to help you plan and activate strong communication and promotion of your work:
All Public Image Works Programs include:
STEP 1: DISCOVERY
#1 Kick Off Meeting/Webinar: Public Image Works 101
This is a time to review all of the components and our game plan for this work together. We'll review the
theory, best practices and the core tools so everybody is on the same page and ready to roll.
#2 Webinar/Discovery: Identity Best Practices
We’ll review what goes into a strong “Identity” (also known as “Brand”) and lay the groundwork for developing or enhancing yours. An Identity is a combination of Message, Visuals and the Experience audiences have when hearing your story.
STEP 2: CLARITY
#3 Meeting: Action Plan Clarity
SIS will lead a review of the following:
#5 Assessment Brief
SIS will create a full report & recommendation from the assessment work we did in #4.
STEP 3: AUTHENTIC IDENTITY RESOURCES
#6 Work: Message Catalog
SIS will collaborate with you to create your “Message Catalog” - a collection of language that is used to tell your story from one-line conversation starters, to promotional copy, to full-length story for media release – and everything in between. Message Catalogs take 1 month to develop from start to finish, with 1 draft needed to finalize everything. Additional content development is available for add-on cost if needed.
#7 Work: Visual Identity Catalog
SIS will collaborate with you to create your “Visual ID Catalog” - a collection of elements that tell your story visually. The Visual ID Catalog can include: overall “look & feel,” graphics style, photo & video presentation style, social media graphics style, promotional material style. The design process includes: concepts, mood boards and a final within a 1 month timeframe to complete. Additional design work is available for add-on cost if needed.
#8 Work: Experience Identity Catalog
SIS will collaborate with you to create your “Experience ID Catalog” - a “Style Guide” for your Identity and framework for your collateral material. The Experience ID Catalog can include: core collateral promotional material template and website design (not including build-out/programming which are available for add-on cost if needed). The design process includes: design direction and 1 draft within a 2-week month timeframe to complete and must come after Visual ID Catalog is complete.
STEP 4: VIBRANT PROMOTION
#9 Webinar/Discovery: Communications/Promotion Best Practices & Foundation
We’ll review what makes good communication and what goes into vibrant “Promotion” (also known as “Marketing”). We’ll lay the foundation for your overall approach to Communications that will include establishing goals, strategy, tactics, outlets, budget and timeline - including social media.
#10 Work/Session: Communications/Promotion Strategy
SIS will collaborate with you to create your Promotion Strategy based on the results of the discovery in #9. The process includes: initial recommended approach and 1 draft within a 2-week timeframe to complete. This will ultimately be a “living” Strategy for weekly assessment and adjustment based on impact and typically includes:
STEP 5: MEANINGFUL ENGAGEMENT
#11 Webinar/Discovery: Engagement Best Practices
Promotion is about pushing out information. Engagement is about bringing people into your work. We’ll review how to link the two together for a more effective circular approach. We’ll review the conditions needed for meaningful engagement and lay the groundwork for your own “Engagement Ecosystem.”
STEP 6: YOUR PUBLIC IMAGE PLAN
#12 Work: Managing It All - The Public Image Plan
This is where we bring it all together to go public and/or launch a campaign:
STEP 7: ACTIVATE!
#13 Wrap Up/Webinar: Ready Checklist
After the 6-month program completes, you’ll have everything you need to continue to manage your Public Image on your own - or you can opt to continue working with SIS to implement the plan with you at add-on cost.
Follow Up Check-In: 1 month & 6 months
$2,400 including materials/hosting
Public Image Works program costs can be paid in installments.
Discounts available for advance payments.
----
About Social Impact Studios
Since 1996, the people at Social Impact Studios have combined artistry & activism to engage people in important social issues and culture. We believe positive, proactive messages should get more attention than anything else. Through the lens of art, history and culture, Social Impact Studios is a place where creative activists collaborate, learn and do the work. From concept to the material, we create action plans, visuals, messages and moving grassroots experiences to make a better world – together.
All Public Image Works Programs include:
- Personalized Online Hub with Materials & Tools.*
- Weekly Check-Ins (either by e-mail or as one of the steps below based on schedule)
STEP 1: DISCOVERY
#1 Kick Off Meeting/Webinar: Public Image Works 101
This is a time to review all of the components and our game plan for this work together. We'll review the
theory, best practices and the core tools so everybody is on the same page and ready to roll.
#2 Webinar/Discovery: Identity Best Practices
We’ll review what goes into a strong “Identity” (also known as “Brand”) and lay the groundwork for developing or enhancing yours. An Identity is a combination of Message, Visuals and the Experience audiences have when hearing your story.
STEP 2: CLARITY
#3 Meeting: Action Plan Clarity
SIS will lead a review of the following:
- Action Plan Clarity - What are you trying to do? What is your strategy?
- Identity Review
- Core Elements such as Vision, Mission, Values & Vibe
- Audience Mapping
- "The Match Up" - does your internal understanding match your external Identity?
#5 Assessment Brief
SIS will create a full report & recommendation from the assessment work we did in #4.
STEP 3: AUTHENTIC IDENTITY RESOURCES
#6 Work: Message Catalog
SIS will collaborate with you to create your “Message Catalog” - a collection of language that is used to tell your story from one-line conversation starters, to promotional copy, to full-length story for media release – and everything in between. Message Catalogs take 1 month to develop from start to finish, with 1 draft needed to finalize everything. Additional content development is available for add-on cost if needed.
#7 Work: Visual Identity Catalog
SIS will collaborate with you to create your “Visual ID Catalog” - a collection of elements that tell your story visually. The Visual ID Catalog can include: overall “look & feel,” graphics style, photo & video presentation style, social media graphics style, promotional material style. The design process includes: concepts, mood boards and a final within a 1 month timeframe to complete. Additional design work is available for add-on cost if needed.
#8 Work: Experience Identity Catalog
SIS will collaborate with you to create your “Experience ID Catalog” - a “Style Guide” for your Identity and framework for your collateral material. The Experience ID Catalog can include: core collateral promotional material template and website design (not including build-out/programming which are available for add-on cost if needed). The design process includes: design direction and 1 draft within a 2-week month timeframe to complete and must come after Visual ID Catalog is complete.
STEP 4: VIBRANT PROMOTION
#9 Webinar/Discovery: Communications/Promotion Best Practices & Foundation
We’ll review what makes good communication and what goes into vibrant “Promotion” (also known as “Marketing”). We’ll lay the foundation for your overall approach to Communications that will include establishing goals, strategy, tactics, outlets, budget and timeline - including social media.
#10 Work/Session: Communications/Promotion Strategy
SIS will collaborate with you to create your Promotion Strategy based on the results of the discovery in #9. The process includes: initial recommended approach and 1 draft within a 2-week timeframe to complete. This will ultimately be a “living” Strategy for weekly assessment and adjustment based on impact and typically includes:
- Annual Communication/Promotion Strategy
- Special Promotion Strategy (Events, Programs, etc.)
- Social Media Strategy
- Storytelling Strategy
- Website Updates Strategy
STEP 5: MEANINGFUL ENGAGEMENT
#11 Webinar/Discovery: Engagement Best Practices
Promotion is about pushing out information. Engagement is about bringing people into your work. We’ll review how to link the two together for a more effective circular approach. We’ll review the conditions needed for meaningful engagement and lay the groundwork for your own “Engagement Ecosystem.”
STEP 6: YOUR PUBLIC IMAGE PLAN
#12 Work: Managing It All - The Public Image Plan
This is where we bring it all together to go public and/or launch a campaign:
- 12 Month Annual Timeline
- Editorial Content Strategy
- Creative Assets Design Planning
- Budget/Cost Tracking
- Analytics Strategy
- Assessment & Tweaking Process
STEP 7: ACTIVATE!
#13 Wrap Up/Webinar: Ready Checklist
After the 6-month program completes, you’ll have everything you need to continue to manage your Public Image on your own - or you can opt to continue working with SIS to implement the plan with you at add-on cost.
Follow Up Check-In: 1 month & 6 months
$2,400 including materials/hosting
Public Image Works program costs can be paid in installments.
Discounts available for advance payments.
----
About Social Impact Studios
Since 1996, the people at Social Impact Studios have combined artistry & activism to engage people in important social issues and culture. We believe positive, proactive messages should get more attention than anything else. Through the lens of art, history and culture, Social Impact Studios is a place where creative activists collaborate, learn and do the work. From concept to the material, we create action plans, visuals, messages and moving grassroots experiences to make a better world – together.
